Rent The Runway: love. wear. return.
Thoughts? This new site has been everywhere this week. The concept is simple: you can now easily rent designer fashions for a fraction of what they normally cost.
The upside: Well, isn’t it obvious? What were once elusive designer fashions are now more easily accessible to the general public. Are they cheap? Not exactly – rentals go from $50 – $200. But seriously – how many times have you bought a dress for MORE than $50 but only worn it once? If you think about it that way, then yes, it could be considered “cheap,” especially since these aren’t $50 dresses. When you rent one dress, they will send you two sizes in case one doesn’t fit – all included in the cost.
DVF dress retails for $400, but can be rented for $50
This Diane von Furstenberg dress retails for $398, but can be rented for $50. Steal.
The downside: Arguably, there are a few. I have to admit I can’t quite put my finger on why I’m wary of the site. First, you have to give it back – in a way, I feel as though it cheapens the dress. Second, like all online shopping, what if it doesn’t quite look like you thought it would once you put it on. And your event is tomorrow. Bummer, to say the least. I don’t think I would want to rent a dress for my birthday, for example. I’m that person who ties memories with objects. I still have most of my prom dresses for crying out loud.
I see RTR as fitting a need in a down economy, but I don’t if I’ll be renting. Maybe I’m just a skeptic. Also, while they have a number of designers already in their collection, they’ll most likely need to expand to keep people interested. As I was going through dresses, many of them had similar styles (like the DVF dress shown here) – which I personally love, but doesn’t fit everyone’s body or taste.
Who knows. This could be filling a niche – only time will tell.
What do you think? Will you be renting the runway?
PS to explore the sales, you need to be a member. Visit the VIP Shopping page for info on an invite .